August 6, 2017
Magge’s Cleaning seems like a funny name, or maybe even a misspelling, but it’s actually a heartfelt acronym, representing the names of everyone in the family of Gisella Soto, the owner of the cleaning company. Her devotion to her husband and kids shows, beyond the name of the company. This […]
August 6, 2017
SiteInSight is a proud supporter of Camp Wyandot, a beautiful outdoor nature camp in the Hocking Hills that provides life-changing summer camp experiences for kids each year. Our CEO, Alice Foeller, attended Camp Wyandot as a teen, and moved through the camp’s Counselor-in-Training and counselor programs. She credits the camp […]
July 27, 2017
Here are two very dangerous scenarios: Your company has poor reviews online. Potential customers are scared away. Your company has no reviews online. If you receive one poor review, you are toast, because you don’t have good reviews to balance it. In either case, you have a problem. And both […]
July 26, 2017
Alice Foeller will be speaking at the City of Columbus’ Small Business Conference August 3rd, 2017. The conference, formerly the Mayor’s Small Business Conference, is now the Ohio Municipalities Business Conference and Expo, aimed at providing resources to start-ups, entrepreneurs and small businesses across Ohio. The conference will also feature […]
May 16, 2017
When you make a significant investment in a project like website redesign, it seems natural to be relieved when the project is completed. You want to sit back and relax, pleased with your new look. However, at least in these times, creating a website is more like planting a garden. […]
May 16, 2017
Each month or two, our team reads a book together and discusses it as a group. This month we’re reading, “Getting Things Done: The Art of Stress-Free Productivity.” As always, we find that what we learn helps us, and also helps our clients. Because we are a small business, too, […]
May 16, 2017
Beacon Physical Therapy, an advanced manual therapy provider in the San Francisco Bay area, was seeking assistance with a range of branding and website projects. The practice was once a solo practice, but now was expanding to accommodate an additional physical therapist. At the time the owner contacted SiteInSight, he […]
March 2, 2017
The SiteInSight team has been reading the book “Nudge” together. Nudge, by Richard Thaler and Cass Sunstein, focuses on how companies, organizations and government often unwittingly choose a “default setting” for everything from voting ballots to enrollment in retirement savings plans at private companies. (For example, are you automatically in and […]
March 2, 2017
Historically, the Columbus Audubon (a volunteer-run birding nonprofit) and the Grange Insurance Audubon Center (the downtown nature center) have collaborated to publish a paper (and PDF) newsletter called the Song Sparrow. The content was fantastic, but the cost of printing and mailing the newsletter became too much. Fortunately, both organizations […]