September 5, 2018
What is voice search? It’s what happens when you ask a question out loud to a device, such as your phone, your Alexa, your Google Assistant, Siri, or who knows … your refrigerator? With so many smart devices today, it’s hard to tell. What we do know is more and […]
September 4, 2018
When South Eastern Ohio Legal Services approached SiteInSight, they were seeking a way to empower residents who were being turned away from housing due to race, disability or other factors that violate federal law. The maze of rights and laws and procedures can be confusing for anyone, but for those […]
June 1, 2018
Google announced a big change last month affecting the Google maps that synchronize with websites: Previously, web designers (such as SiteInSight) could sync Google maps with lots of things on websites using something called an API key. And we could use it for free. That means we could: put a […]
February 23, 2018
The news is abuzz with Russian infiltration of Facebook. This may seem like purely political news, but in fact it has a real impact on many businesses, especially small businesses. Overwhelmed business owners and marketing directors have come to rely heavily on the ease of Facebook. It’s easy to post […]
February 23, 2018
Automotive Services, Inc. is one of those neighborhood mechanics you take your car to for years and recommend to all of your friends. Located in the Beechwold/Clintonville area, Automotive Services wanted to feature its auto repair services as well as collision and body work and towing services. The company had […]
February 23, 2018
The SiteInSight team has been at it again, reading about how we can improve ourselves and help our clients get past obstacles, too. Triggers by Marshall Goldsmith seemed predictable at first, providing nuanced thinking around why it’s so hard to change, and suggesting a structure to make it easier for […]
January 2, 2018
We were reminded this week about the importance of owning your “real estate” on the web. With all of the free and low-cost website builders and blogging platforms that are heavily advertised, it’s easy to feel that you’ve created your website or your blog and you are ready to go. […]
January 1, 2018
Thinking, Fast and Slow by Daniel Kahneman was our company book club read for the fourth quarter of 2017. Written by a Nobel Prize winner in economics, the book explores whether we as human make rational decisions. As a team, we explored our quick-and-intuitive “System 1” and our deliberate and calculating […]
December 28, 2017
McCarty Customized is one of those rare contractors whose customers write raving reviews. It’s difficult to come to the end of a home renovation project and have the homeowner be so happy they are writing a thank you note. (We know, because the same is true of web design projects.) […]