February 23, 2018
The news is abuzz with Russian infiltration of Facebook. This may seem like purely political news, but in fact it has a real impact on many businesses, especially small businesses. Overwhelmed business owners and marketing directors have come to rely heavily on the ease of Facebook. It’s easy to post […]
February 23, 2018
Automotive Services, Inc. is one of those neighborhood mechanics you take your car to for years and recommend to all of your friends. Located in the Beechwold/Clintonville area, Automotive Services wanted to feature its auto repair services as well as collision and body work and towing services. The company had […]
February 23, 2018
The SiteInSight team has been at it again, reading about how we can improve ourselves and help our clients get past obstacles, too. Triggers by Marshall Goldsmith seemed predictable at first, providing nuanced thinking around why it’s so hard to change, and suggesting a structure to make it easier for […]
January 2, 2018
We were reminded this week about the importance of owning your “real estate” on the web. With all of the free and low-cost website builders and blogging platforms that are heavily advertised, it’s easy to feel that you’ve created your website or your blog and you are ready to go. […]
January 1, 2018
Thinking, Fast and Slow by Daniel Kahneman was our company book club read for the fourth quarter of 2017. Written by a Nobel Prize winner in economics, the book explores whether we as human make rational decisions. As a team, we explored our quick-and-intuitive “System 1” and our deliberate and calculating […]
December 28, 2017
McCarty Customized is one of those rare contractors whose customers write raving reviews. It’s difficult to come to the end of a home renovation project and have the homeowner be so happy they are writing a thank you note. (We know, because the same is true of web design projects.) […]
December 28, 2017
Starting Over at Sixty is the personal blog of a Columbus resident who chronicles the challenges of becoming newly single at sixty, after 30 years of marriage. Paula is now thriving in her downtown community, an active member of Harmony Project, and a blogger who has been published by the […]
December 28, 2017
Ohio SIBS is an advocacy organization for adult siblings of people with developmental disabilities. This organization provides a clearinghouse of information and strategies for Ohio residents who are looking for help to be an effective advocate for a sibling with a disability. This is an amazing organization. In addition to […]
December 28, 2017
Tall Timbers is a wedding and event venue just outside Columbus to the northeast. Naturally for anything having to do with weddings, image is everything. An excited bride clicking through venue websites can’t help but judge each venue based on its website. In the case of Tall Timbers, that was […]
September 27, 2017
The owner of Fantastic Cleaning was recommended to us via his accountant. This is a company that has been doing great work in the Columbus area, especially with large commercial jobs such as grocery stores. For many years, they had been getting along just fine without a website, but ultimately […]