May 16, 2017
When you make a significant investment in a project like website redesign, it seems natural to be relieved when the project is completed. You want to sit back and relax, pleased with your new look. However, at least in these times, creating a website is more like planting a garden. […]
May 16, 2017
Each month or two, our team reads a book together and discusses it as a group. This month we’re reading, “Getting Things Done: The Art of Stress-Free Productivity.” As always, we find that what we learn helps us, and also helps our clients. Because we are a small business, too, […]
May 16, 2017
Beacon Physical Therapy, an advanced manual therapy provider in the San Francisco Bay area, was seeking assistance with a range of branding and website projects. The practice was once a solo practice, but now was expanding to accommodate an additional physical therapist. At the time the owner contacted SiteInSight, he […]
March 2, 2017
The SiteInSight team has been reading the book “Nudge” together. Nudge, by Richard Thaler and Cass Sunstein, focuses on how companies, organizations and government often unwittingly choose a “default setting” for everything from voting ballots to enrollment in retirement savings plans at private companies. (For example, are you automatically in and […]
March 2, 2017
Historically, the Columbus Audubon (a volunteer-run birding nonprofit) and the Grange Insurance Audubon Center (the downtown nature center) have collaborated to publish a paper (and PDF) newsletter called the Song Sparrow. The content was fantastic, but the cost of printing and mailing the newsletter became too much. Fortunately, both organizations […]
October 18, 2016
It feels like a nightmare… you search your company online and find a bad review. Your star rating has gone down. You think to yourself, “no problem, I’ll just ask some friends to write good reviews for the company.” Well, they had better be really good friends because it will […]
October 10, 2016
SiteInSight was able to provide a great-looking website to match the branding of a trendy new clothing boutique opening in Upper Arlington. Fabtique was still settling on a logo and branding when they met with us, eager to have their website launched before their October store opening. We worked with […]
September 22, 2016
The City of Hilliard knew it needed a long-term website redesign, which would takes months to complete. Government website projects are seldom quick and simple. But in the short term, the city needed a way to communicate news on its homepage in a more contemporary way. SiteInSight stepped into the […]
April 23, 2016
The Columbus Children’s Choir met with SiteInSight to obtain help with a website redesign. The choir need a more modern look to attract the attention of parents. As we sat with them at the first meeting, they mentioned that they had a related problem: When you Googled “Columbus Children’s Choir,” […]