Alice Foeller


Chief Executive Officer

(614) 887-7483

Using communications and technical skills together to help small businesses and nonprofits improve their web presence, rank higher on searches, and find new customers. Alice (formerly Alice Hohl) is a published, full-time writer and editor and PR practitioner; She managed social media and digital strategies at The Salvation Army; and is a successful freelance writer. She also specializes in corporate communications, writing for the Web, and Web design on open-source CMS platforms, particularly for nonprofit and small businesses.

Our Team

William Goff

Web Design and SEO

William Goff has been with SiteInSight since 2014, and translates our creative design ideas into technical reality. William also works with our monthly customers to make their sites more Google-friendly by improving keyword density, page load speed and more.

Jenny Leal

Project Management

Jenny Leal is an experienced and organized project manager, who has an amazing grasp of our technologies and a heart for each client. A world traveler and one-time journalist, she is now raising her three boys in Columbus. She is highly involved in her local community, engaging in public health work around disparities and social determinants in her spare time.

Korie Wilkins

Writing and Blogging

Korie Wilkins brings her deadline writing skills to our customers, blending original quality article writing with keyword and SEO sensitivities to match our goals. Korie graduated from The Ohio State University with a degree in Journalism and Political Science. She pursued her journalism career, ultimately writing for the Detroit Free Press for six years as a daily news reporter.

Brent Danforth

Digital Design & Strategy

Brent is a creative designer and artist who works in a variety of visual media tools for projects ranging from front-end web design, graphic design, infographics, and writing. With over 20 years of experience in creative spaces and an energetic personality, he keeps our work moving forward, contemporary and imaginative.

Nora Hohl

Graphic Design

Nora Hohl is a standout arts student in the community who contributes graphic design sensibility and color theory, as well as pitching in on WordPress tasks and writing projects. Nora also rows with the varsity Westerville crew team.

Michael Hohl


Michael Hohl is a talented student employee who is expert at editing and manipulating video files and other media files. He is experienced at editing video, and always up for logging in and out of multiple systems and accounts to move, combine and compress large media files as needed for the web and social media. Michael is a section leader in the Westerville North Marching Band and an award-winning stage actor.

Mikko Macchione

Blogging and SEO

Mikko Macchione is an award-winning actor, writer and historian. He was the leader of an historic character company for 15 years, where he and his group of dedicated performers presented the lives of the great New Orleanians. His play “Jour de Gloire” about the life of Napoleon garnered many awards and critical praise. He also holds two Independent Publishers awards, one for his book “Napoleon House.” He was a major voice in the Louisiana and Mississippi Travel Guides for years and has authored several books, including “New Orleans Rum.” As Mikko has scaled back his theater work during parenthood, he lends his authoritative voice to writing for SiteInSight’s clients and optimizing content for search ranking.

MJ Isaly

Data Specialist

MJ Isaly began work at SiteInSight shortly before graduating from his four-year program at The Ohio State University. MJ’s interests include geography, genealogy, and history. Prior to joining the team, MJ held internships at the OSU Folklore Archives, the Ohio State University Archives, the Columbus Historical Society, and the Columbus Metropolitan Library. At SiteInSight, MJ focuses on complex document and data work, including transferring scientific text from scanned images into WordPress web pages.

Strategic Partners

We work with other trusted professionals in our community to provide you the services you need to make your digital marketing efforts a success.

Shankar Ramachandran

Your Webster
E-Commerce and Database

Shankar Ramachandran is the founder of Your Webster, a web strategy company in Worthington, Ohio. Your Webster and SiteInSight frequently combine forces on projects in which our skills complement each other and improve customer results. Your Webster specializes in shopping cart implementation and other database-driven website functions, such as forms, data entry and more. Shankar’s website and portfolio are here. Shankar volunteers with numerous community groups in Columbus and enjoys spending time with his daughter.

Becky Roley

Becky’s Bright Side
Branding and Graphic Design

Becky Roley is a graphic designer who works in Columbus and lives in Rockbridge, Ohio. She produces professional logos, graphics and brochures for a number of SiteInSight clients. Becky can always be counted on for quality work and a quick turnaround. Her website and portfolio are here.