SiteInSight | Web design, online marketing, SEO, email newsletters in Columbus, Ohio

What is a Blog and Why Do I Need One?
What is a Blog and Why Do I Need One?
What do you think of when you hear the word blog? Or blogger? You might think of a young person writing about a recipe, or tips on organization. And, that is one segment of the blogging world. But the truth is that to reach your customers and potential customers...
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Bad Reviews? No Reviews? We Can Help
Bad Reviews? No Reviews? We Can Help
It feels like a nightmare... you search your company online and find a bad review. Your star rating has gone down. You think to yourself, “no problem, I’ll just ask some friends to write good reviews for the company.” Well, they had better be really good friends because it...
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Content. That stuff you should add to your website. Regularly.
Content. That stuff you should add to your website. Regularly.
Most businesses want to grow and add customers, and they wish those new customers would magically find them on the Internet, while they are searching Google and are in the mindset to make a purchase. While unlikely to happen on its own, such an "inbound marketing" strategy can work...
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Cool New Website Features: Does Your Site Have a Sticky Menu?
Cool New Website Features: Does Your Site Have a Sticky Menu?
Time marches on, technology improves, phones grow larger, and computers grow smaller. As a design company who helps many businesses and organizations update their websites, we keep an eye on the latest and greatest features. One of my favorite features we are including on a lot of new redesigns is what...
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What is that little padlock for? Do I need one?
What is that little padlock for? Do I need one?
Have you ever wondered about the small padlock located next to the URL of some websites? This icon indicates a security feature that some websites have and others do not. Recently, Google has announced that websites with an SSL certificate will be ranked higher in Google search than websites...
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"My website isn't showing up in Google. What's wrong?"
"My website isn't showing up in Google. What's wrong?"
There is a lot of mystery surrounding why any given site is first on Google, and another is buried on page 16 of the search results. For small businesses, the game is even more difficult. Without the resources to blog frequently, create links back to their site on social media, and...
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Make your company blog work for you, and save time.
Make your company blog work for you, and save time.
Does your company or organization have a blog, but you are not using it because you think it is just one more thing you have to do? What you might not know is that your blog has the capacity to do several tasks for you, and eliminate a few items from...
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Thanks for your Corporate Caring Awards Nomination!
Thanks for your Corporate Caring Awards Nomination!
Thanks to our nonprofit clients, SiteInSight has been nominated for a Corporate Caring Award in the well-known Business First program to recognize companies who perform charitable work, give to good causes, and help nonprofits. SiteInSight has a long history in the nonprofit community, beginning with the extensive volunteer work of...
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Is your website easy to use on a smartphone or tablet?
Is your website easy to use on a smartphone or tablet?
One of most common reasons for people to upgrade their websites these days is to make it possible to use the website on a smartphone or tablet. Many older websites don't perform very well on mobile devices for the following reasons:Flash video: A few years ago, it was popular...
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Why your website is like a good business suit
Why your website is like a good business suit
I have heard several people tell me that their website is not really important to them because their customers come to them from referrals and/or cold calling. Or that they have plenty of business without having a website. Many of these comments are indicative of a misunderstanding of the purpose...
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Analytics & Maintenance

Track and analyze how many people are visiting your website.

Website Design

Put your best foot forward with a contemporary, mobile-friendly website.

Search Ranking/SEO

Be visible when your potential customers are looking for you. Rank higher in search.

Local Search

Make your name, address, phone number, hours and more consistent across more than 70 online directories.

Online Reviews

Bad reviews? No reviews? Good ratings are critical when customers are looking to do business with you.

Social Media

Use social media effectively. We can advise on a range of options to help you connect with your customers and spread your message.

Is there a better way? Yes there is: SiteInSight.

Do you communicate with customers and potential customers using the computer?
Find out a better way that saves you time and produces better results.

News/Updates

SiteInSight: Making a difference for you!

July 27, 2017

No, you can’t get rid of a bad online review

Here are two very dangerous scenarios: Your company has poor reviews online Your company has no reviews online In either case, you have a problem. And both problems have the same solution: Garner positive online reviews as often as possible to give yourself a “cushion” against the occasional negative feedback. […]

May 16, 2017

Your website is like a garden; Is yours growing? Or vulnerable to weeds?

When you make a significant investment in a project like website redesign, it seems natural to be relieved when the project is completed. You want to sit back and relax, pleased with your new look. However, at least in these times, creating a website is more like planting a garden. […]

May 16, 2017

What We’re Reading This Month: Getting Things Done – The Art of Stress-Free Productivity

Each month or two, our team reads a book together and discusses it as a group. This month we’re reading, “Getting Things Done: The Art of Stress-Free Productivity.” As always, we find that what we learn helps us, and also helps our clients. Because we are a small business, too, […]