These days, everyone is a social media expert.
At SiteInSight, we were actually on Facebook way back in 2004. (2004!)
Social media is the perfect way to increase your exposure for free. That’s why we at SiteInSight have been using Facebook, LinkedIn, YouTube, Twitter and other free services for years as an avenue for promoting news and events about organizations and customers.
SiteInSight can set up your social media and give you a blueprint and tips for keeping the momentum going, or we can take over and make your posts for you.
Many social media “experts” and SEO companies promise to generate a certain number of social media posts or blog articles per week. Frequently this content consists of generic articles about your industry, and has nothing to do with your company.
They post the same article on the sites of your competitors.
At SiteInSight, we feel genuine news about your company (i.e. new employee, staff member working on charity project, facility improvement, new product, success story) is the best way to attract and keep real customers as your social media connections.
Using staff with a background in journalism and reporting, we can extract this news from you and your staff and create a viable social media campaign for you.
Your best customers are your existing customers.
How do you keep existing customers?
Keep in touch with them and remind them what you offer and why they liked you enough to hire you in the first place.
If they don’t need more work themselves, you can easily offer them incentives to refer you to other people.
Sending updates to scores of people from your personal email is a bad idea. If one person becomes tired of them and hits “Mark as Spam” in their inbox, you could be crippled from sending critical email to anyone! Using an email marketing services such as Constant Contact or MailChimp is critical.
SiteInSight can set up your email template to match your branding, train you and turn you loose, or we can generate the emails for you on a regular basis. We can also set up an email campaign that will gather all your new blog posts for the week or month and automatically create your email newsletter from them, without you having to lift a finger!
People will wonder when you hired a Communications Director for your company. You don’t have to tell them it’s all geeky programming making it happen.
The image below explains how we can connect your social media, e-newsletter, and your blog to all work together.