Uncategorized

August 1, 2012

Central Ohio Business Gatherings

If you would like to meet other business owners, network with people in the Central Ohio business community, and have an opportunity to pass out business cards and exchange information with other professionals, here are two upcoming opportunities: Columbus Chocolate Blues and Business Networking Festival Date:         […]
September 21, 2012

Usability is the Most Important Factor

What is usability? It means visitors to a web site can find what they are looking for. It means they don’t click around in the wrong places. It means things work they way people expect them to work. Usability:  The effectiveness, efficiency, and satisfaction with which users can achieve tasks […]
September 21, 2012

Homepage = Billboard

The homepage of your website is like a billboard. People don’t “read” a billboard so much as glance at it and gather it’s meaning in a second or two. Have you ever gone to the homepage of a website and not been able to figure out what they do? Do […]
October 10, 2012

Yelp! My business is at a disadvantage on iPhone!

In case you haven’t heard, the new iPhone mapping system is automatically pulling matching Yelp entries and reviews when a person is searching for a business on their phone. This is another reason why you need to make sure your business listing is correct and complete on the myriad profile, […]