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July 27, 2017

No, you can’t get rid of a bad online review

Here are two very dangerous scenarios: Your company has poor reviews online. Potential customers are scared away. Your company has no reviews online. If you receive one poor review, you are toast, because you don’t have good reviews to balance it. In either case, you have a problem. And both […]
February 8, 2017

What is a Blog and Why Do I Need One?

What do you think of when you hear the word blog?  Or blogger?  You might think of a young person writing about a recipe, or tips on organization.  And, that is one segment of the blogging world.  But the truth is that to reach your customers and potential customers on […]
October 18, 2016
Bad Reviews? No Reviews? We Can Help

Bad Reviews? No Reviews? We Can Help

It feels like a nightmare… you search your company online and find a bad review. Your star rating has gone down. You think to yourself, “no problem, I’ll just ask some friends to write good reviews for the company.” Well, they had better be really good friends because it will […]
March 3, 2016
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Content. That stuff you should add to your website. Regularly.

Most businesses want to grow and add customers, and they wish those new customers would magically find them on the Internet, while they are searching Google and are in the mindset to make a purchase. While unlikely to happen on its own, such an “inbound marketing” strategy can work wonders. […]