seo Archives - SiteInSight

August 14, 2011

Links – More than meets the eye

A tried and true way to boost your search ranking is to have other popular sites link to yours. However, simply including your link in a big list of links on some other company’s web page is not the best strategy. For starters, Google is on the alert for “link […]

November 10, 2011

Business listings in Columbus, Ohio: Why are they different from any other city?

Here in Columbus, we have been conditioned to add “Ohio” after Columbus. That’s a good thing, for a few reasons: 1) It’s correct writing, according to the Associated Press Stylebook, the bible for all questions of writing that aren’t exactly grammar but fall into the grey area of “style.” 2) […]

March 18, 2012

Is your business website listed in all the places your business is listed?

Many small business have done a good job of listing themselves on various web sites, such as Manta, Yelp, Google Places, and Facebook. But often I go on a hunt for the link to someone’s website, and I can’t find it. It isn’t unusual for a small business to have […]

April 5, 2019

Site in Sight Blog Header Template Change Color Monthly

Widening Your Reach Using Facebook Reach Ads

Facebook has been a boiling pot full of businesses competing to reach their paying customers. Sometimes first-timers or even veterans are having a hard time using the platform’s ad targeting features due to a steep learning curve. Have you considered using Facebook Reach Ads to specifically target audiences? Using Facebook […]