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March 2, 2017

What We’re Reading: Nudge

The SiteInSight team has been reading the book “Nudge” together. Nudge, by Richard Thaler and Cass Sunstein, focuses on how companies, organizations and government often unwittingly choose a “default setting” for everything from voting ballots to enrollment in retirement savings plans at private companies. (For example, are you automatically in and […]
March 2, 2017

Featured Nonprofit Project: The Song Sparrow

Historically, the Columbus Audubon (a volunteer-run birding nonprofit) and the Grange Insurance Audubon Center (the downtown nature center) have collaborated to publish a paper (and PDF) newsletter called the Song Sparrow. The content was fantastic, but the cost of printing and mailing the newsletter became too much. Fortunately, both organizations […]
February 8, 2017

What is a Blog and Why Do I Need One?

What do you think of when you hear the word blog?  Or blogger?  You might think of a young person writing about a recipe, or tips on organization.  And, that is one segment of the blogging world.  But the truth is that to reach your customers and potential customers on […]
October 18, 2016
Bad Reviews? No Reviews? We Can Help

Bad Reviews? No Reviews? We Can Help

It feels like a nightmare… you search your company online and find a bad review. Your star rating has gone down. You think to yourself, “no problem, I’ll just ask some friends to write good reviews for the company.” Well, they had better be really good friends because it will […]