Historically, the Columbus Audubon (a volunteer-run birding nonprofit) and the Grange Insurance Audubon Center (the downtown nature center) have collaborated to publish a paper (and PDF) newsletter called the Song Sparrow. The content was fantastic, but the cost of printing and mailing the newsletter became too much.
Fortunately, both organizations recognized that exporting and emailing a PDF of the old printed publication was a bad idea for a few reasons:
SiteInSight was brought onto the project to create a lively, visual newsletter with a clickable table of contents and an easy way to access the jointly written content. Some of the challenges that occurred were technical, but others were organizational. For example, merging email lists from the two organizations into a single mass email list with a single email blast provider was a project we helped facilitate. In addition, articles are contributed separately by each organization, and some of the articles are already published in full on one or the other of the websites. (Each has its own website.)
We were able to navigate the branding standards and collaboration, and produced what we think is a great-looking email newsletter.
Happily, we weren’t the only ones who thought so. The organizations received positive feedback from readers, who enjoyed the attractive layout and easy access to read articles of interest with a single click.