Business Growth, Powered by Online Visibility
Marketing your business on the web is a lot like marketing a product in a supermarket.
In a store, your label must be eye-catching and your product must be placed at eye level.
For websites, marketing means having a great-looking website that draws in your customer. You want your website to show up in front of your customer’s eyes when they are looking to solve their problem. That means having a good search ranking, an updated presence on social media sites, and relevant content. You want to stay top-of-mind, which means frequent touches by email and social media.
Search Engine Optimization (SEO)
You want your website to appear at the top of the search results. We know how to make it happen.
Local Search
If your business is local, you want your business name and contact information to appear in the map on search engines, and you want car navigation and smartphone GPS of all kinds to take your customers to the right place. We can handle it all!
Email Newsletters
Email newsletters are an extremely efficient and inexpensive way to publicize your services, products or organization. New technology allows us to target particular groups within your email address list with custom messages and even different photos for different audience types.
Online Reviews
Online reviews are one of the most widely used pieces of information customers and clients use when deciding whether or not to do business with you. We help you obtain more five-star reviews and respond effectively to any negative reviews.
Marketing Plans
It’s easy to spend money on marketing, but how do you know whether you are investing in the most effective tactics? We work with you to understand your business and your market, and recommend strategic priorities for your marketing efforts. We create tactics for each strategy and then create a timeline and budget so you can choose wisely which tactics to implement and when.
Google Ads and Pay-Per-Click (PPC)
Google search ads are extremely effective at showing up at the right moment for the right customer. And they are complex to set up and manage. If you want to advertise on Google but need to make sure you stick to your budget and advertise exactly to your target customer, let us do the ad management for you. We are a certified Google Partner.
Automated Marketing
In the past, we sent the same message to all of the subscribers to a large email list. Now we can send the right message at the right time to the right people. We work with you to identify specific groups within your list, and send them messages customized for their needs. This increases the number of emails that are opened and read, and greatly improves the odds that the recipient will take action.
Social Media
Create engagement with your audience and with new prospects and increase the number of links to your website by participating in social media. SiteInSight can help you identify the most effective platforms for your message, and we can also create your campaign and post your content for you.
Website Content Writing
The headlines and text on your website are critical for connecting with the people you want to reach. We have a strong writing team who is experienced in writing for the web. We can create compelling text that grabs the visitor’s attention. In addition, we are great at creating monthly articles that build your reputation and expertise, while simultaneously improving your search ranking.
Media Relations
The strongest backlinks and search ranking happen when your website is linked from a major news outlet. We provide traditional public relations and media services to enhance your digital marketing efforts. Our relationships with the news media are personal and genuine, and our ability to navigate local and regional media outlets is effective and high-impact.
