Facebook has been a boiling pot full of businesses competing to reach their paying customers. However, sometimes, first timers or even veterans are still having a hard time using the platform’s ad targeting features due to some learning curve. Now, have you considered using Facebook Reach Ads to specifically target audiences?
Using Facebook Reach Ads
To use the feature, you need to choose the Reach campaign under the Awareness section of the Facebook Ads. By choosing this campaign, it tells the Facebook algorithm that your end goal is to reach as many people as possible. Eventually, the end goal is to convert customers from the target audience.
The next thing that you can do with this feature us to set the frequency cap – which sets the maximum occurrence of ads to audiences, thus avoiding ad fatigue.
Now, your next concern would be the budget for the target audience size. You can set your daily budget depending on the number of the target audience in the Facebook Ad feature. Of course, the larger the budget would mean a larger number of audiences reached per day.
You should properly assess the budget that you want to allocate for the campaign. Find the sweet spot to avoid ad fatigue. Customers might get tired of repeatedly seeing your ads and might eventually consider your brand as spam. You can try by starting at $10 per day which would be enough for 1000 target people.
Lastly, you can now choose your audience demographics. This is where you place the location, age, and many others of the people you want to target. It is better if you choose people near your location or country. Also, you can opt to use past data from your Facebook page to have an idea of your customer base.
Have you tried targeting audiences using Facebook Reach Ads? How did it help your business or page? Share your experiences below!
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